Succeed in the circular economy.

The MindClick Environmental Index™ delivers product intelligence to guide your 

 

efficiency, quality and value 

Enhance brand equity

Integrate EH health and social responsibility into operating practices so you can tell the story of your company’s informed choices and leadership in an authentic way. 

The MindClick EH Index solution

  • Helps marketing and sustainability teams quantify the impact your environmentally and socially responsible brand values and attributes have on customer satisfaction and behavior.
  • Provides access to product intelligence that shows environmental accomplishments at the supply chain level.

When you can easily surface relevant performance metrics, and make business practices that matter to customers visible, you can show, not just tell, your stories.

Surface the data that shapes your stories.

81% of respondents feel strongly that companies should help improve the environment by implementing programs to this effect.


Marriott implemented the Rest Better program in select Courtyard hotels to drive growth through sustainability, and measured customer impact on hotel selection, guest satisfaction, and brand loyalty. They used highly-rated suppliers from the MindClick Index to furnish rooms, and shared product stories with customers. Here's what some of those customers had to say.

Foster innovation

Move from a linear take make waste mindset, embrace the circular economy, and discover healthier ways your organization can help people live, play, and work. 

Success in the circular economy demands organizations rethink the environmental impact of their products and services, and the business operations that support them.

The MindClick EH Index solution:

  • Provides reliable data that can connect you to new internal partnerships, new brand stories that differentiate you, and new opportunities for engagement.
  • Helps you lay a strong foundation for innovation and drive revenue growth in exciting new directions.

Innovate to change the supply chain

Interface's Net-Works® initiative innovates to address the environmental problem of discarded fishing nets in some of the world’s poorest coastal communities.

This community-inclusive business model facilitates the recycling of fishing nets into carpet fiber and empowers communities who help. Oceans are spared the pollution of discarded nets, and Southeast Asian regions get connected to a global supply chain that generates alternative income for those who retrieve and bundle the nets. Over 4,000 people benefited in the first two years of the program, and more than 35 metric tons of waste became beautiful carpet tiles in Element hotel properties.

Drive revenue

 

 

 

Stat: % of global organizations are requesting EH data from their supply chains

As a supplier, your customers are seeking environmental health data. The typical approach is around compliance…providing required responses as part of the contracting process.  And the perception is the required data has no impact on whether you win or lose the contract.  In reality, you have the opportunity to distinguish your company from the competition by promoting leadership in the positive EH impacts. By telling your story, you provide greater customer value because you enable them to tell their story to their consumers, patients, etc.

Define that story: waste reduction, energy efficiency, material choices, safer chemicals, socially responsible business practices, innovation that makes the world a better place.

 

As a consumer facing organization, a hotel, a hospital, a retailer, etc.  you’re seeking to find ways for your brand to stand out and increase your share of the pie.  How you provide/produce the goods and services you sell matters to your customers.  When they learn that you thoughtfully choose products, engage in business practices which have a positive social and environmental impact it makes a difference.  [add a stat]

Attract and retain employees

Stat: #s quantifying importance of social and env responsible bus practices in recruiting, # quantifying impact of healthier spaces in productivity, morale, and service, and retention.

 

Your employees make it all possible and today, its not enough to have a good salary, comp package, vacation, growth plan. Now it takes demonstrated evidence of social and env responsibility.

 

The choices your organization makes in business processes and practices provide the best, tangible examples of your commitment and leadership.  Walk the talk.  Even thinking about the furnishings used in your workplace…Do they support better indoor air quality, fair labor rpactices..etc.  it matters.  tell the story